India’s very own premium fitness and sports wear clothesline has been launched recently in the City of Nawabs, Lucknowon August 10, 2019. The apparel brand matches international standards in quality and design and hence, has a promising future in Indian market. The brand belongs to Prateek Yadav in partnership with Nitesh Nautiyal. The duo is behind the most happening state-of-the-art gym in the city – Iron Core. The passion for fitness drove their inclination behind the launch of exclusive fitness wear brand.
The fitness industry is on the boom in India given that health and fitness are levelled up in governing body’s agendas too. Therefore, the market has grown for fitness wear brands here. But Indian brands are way too less and if they are, there are hardly any which deliver international quality without compromising on the quality. As Nitesh Nautiyal puts it, “A fitness wear brand that not only matches international standards but also is made and marketed by people who have this innate passion fitness. This makes a difference because we know what it means to don a fitness apparel which breathes, manages perspiration and supports your movements while doing physical exercises. And the story doesn’t end here, it also looks utterly smart on each body type because of its design combinations.”
The gala launch night had many dignitaries from the state, fitness industry and fitness enthusiasts. The highlight of the launch, however, remained the ramp-walk done by top models who flew in from across the country for this show. Iron Hyde fitness apparels were showcased aptly through these models well synchronized with beating music. They not only walked in it but were seen demonstrating stretching moves, cardio and glimpses of other training methods, which made the show even more intriguing for the audience. The fillers of the show, Iron Hyde had Egyptian artist, Violin recital with soul stirring music rendition.
The event was thronged by all the concerned guests and special invitees. The fun-filled and engaging evening of the ramp show was followed by delectable dinner and people stayed back at the do applauding the grand launch till late night.
Iron Hyde has started its innings with the vision of taking this brand not only to the bodies but mind and heart of the masses. The vision is clear, it is all about strength – a fitness apparel which helps you bring out your best performance for becoming the best version of yourself, which supports your movements, makes them easier, makes you look smarter and more confident. A fitness wear which acts as your own skin for the gym.
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