Privacy Policy

This Privacy Policy applies to all visitors, registered users, customers, and other individuals who access or use the BodyandStrength Platform or interact with our services.

This Policy governs the collection, use, storage, disclosure, processing, and protection of Personal Information obtained through:

• The BodyandStrength website;
• Customer accounts;
• Product purchases;
• Customer support interactions;
• Promotional campaigns;
• Newsletters and marketing communications; and
• Any other services made available through the Platform.

This Privacy Policy should be read together with our Terms & Conditions, Shipping Policy, and Return, Refund & Replacement Policy, which together govern your relationship with BodyandStrength.

To provide our services efficiently and improve your experience, we may collect different categories of information depending on how you interact with the Platform.

2.1 Personal Information

When you create an account, place an order, contact us, or otherwise interact with the Platform, we may collect information including:

• Full name
• Email address
• Mobile number
• Billing address
• Shipping address
• Date of birth (where voluntarily provided)
• Gender (where voluntarily provided)

We collect this information primarily to process your orders, provide customer support, communicate with you, and fulfil our contractual and legal obligations.

2.2 Account Information

When you register for an account, we may collect and maintain information such as:

• Username or account identifier
• Encrypted login credentials
• Account preferences
• Saved addresses
• Wishlist information
• Communication preferences

This information enables us to provide secure access to your account and personalise your experience on the Platform.

2.3 Transaction Information

When you purchase products through the Platform, we may collect information relating to your transactions, including:

• Order details
• Purchase history
• Order value
• Payment status
• Delivery information
• Refund and replacement history
• Customer service interactions relating to your orders

To protect your financial information, BodyandStrength does not store complete debit card, credit card, or other sensitive payment credentials on its systems. Payments are processed through authorised third-party payment service providers using secure payment infrastructure.

2.4 Technical & Device Information

Whenever you access the Platform, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Device identifiers
• Date and time of access
• Pages visited
• Time spent on the Platform
• Clickstream data
• Referring website
• Error logs
• Session information

This information helps us maintain the security of the Platform, improve performance, troubleshoot technical issues, and better understand how users interact with our services.

2.5 Customer Support Information

If you contact our customer support team, we may collect information relating to your interaction with us, including:

• Email correspondence
• Telephone conversations (where recorded with appropriate notice)
• Chat communications (where applicable)
• Customer enquiries
• Complaints
• Feedback
• Product reviews submitted through the Platform

We use this information to respond to your requests, improve our customer service, and resolve issues efficiently.

3.1 Information You Provide Directly

You may provide Personal Information when you:

• Create an account;
• Place an order;
• Subscribe to newsletters;
• Participate in promotional campaigns;
• Contact customer support;
• Submit reviews or feedback; or
• Communicate with us through the Platform.

3.2 Information Collected Automatically

Certain information is collected automatically when you access or use the Platform through cookies, server logs, analytics tools, and similar technologies. This information helps us:

• Improve website functionality;
• Enhance user experience;
• Maintain Platform security;
• Analyse website performance; and
• Identify and prevent fraudulent or unauthorised activity.

3.3 Information Received from Third Parties

We may receive limited information from trusted third parties, including:

• Payment service providers;
• Logistics and shipping partners;
• Fraud prevention providers;
• Analytics providers;
• Marketing partners (where permitted); and
• Other service providers engaged to support our operations.

We use such information only for legitimate business purposes and in accordance with applicable law.

We use the information we collect for purposes that are necessary to operate the Platform, fulfil our contractual obligations, comply with legal requirements, and improve our services. We collect and process Personal Information only where we have a legitimate business purpose, your consent (where required), to perform our contractual obligations, or where processing is otherwise permitted or required under applicable law.

Specifically, we may use your information to:

• Create and manage your account;
• Process and fulfil your orders;
• Arrange shipping and delivery;
• Process refunds, replacements, and cancellations;
• Verify payments and prevent fraudulent transactions;
• Communicate with you regarding your orders and account;
• Respond to customer support requests;
• Personalise your shopping experience;
• Recommend relevant products and offers;
• Administer promotions, loyalty programmes, and campaigns;
• Improve our website, products, and services;
• Analyse user behaviour and Platform performance;
• Maintain Platform security;
• Comply with legal and regulatory obligations; and
• Protect the rights, property, and safety of BodyandStrength, our users, and third parties.

Where required by applicable law, we will obtain your consent before using your information for specific marketing or promotional purposes. You may opt out of receiving promotional communications at any time by following the unsubscribe instructions included in such communications or by contacting us.

To improve your browsing experience, the Platform uses cookies and similar technologies.

Cookies are small text files placed on your device that help us recognise your browser, remember your preferences, improve website functionality, and analyse how visitors use the Platform.

We may use different types of cookies, including:

• Essential Cookies — required for the operation and security of the Platform
• Functional Cookies — used to remember your preferences and improve usability
• Analytics Cookies — used to understand website performance and user behaviour
• Marketing Cookies — where applicable, used to provide relevant advertisements and promotional content

Most web browsers allow you to control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality or performance of the Platform.

BodyandStrength values your privacy and does not sell your Personal Information to third parties.

However, we may share your information where necessary for legitimate business purposes or where required by applicable law, where disclosure is required by applicable law or is necessary to protect legal rights, investigate fraud, respond to lawful requests, or comply with judicial or regulatory proceedings.

Your information may be shared with:

• Authorised payment service providers;
• Shipping and logistics partners;
• Technology and cloud service providers;
• Customer support service providers;
• Analytics providers;
• Marketing and communication partners (where permitted);
• Professional advisers, including auditors and legal advisers;
• Government authorities, regulators, law enforcement agencies, or courts where required by law; and
• Other parties where disclosure is necessary to protect our legal rights, investigate fraud, or enforce our policies.

We require our service providers to protect your information appropriately and to use it only for the purposes for which it was shared.

BodyandStrength implements reasonable administrative, technical, and organisational measures designed to protect Personal Information against unauthorised access, disclosure, alteration, misuse, or destruction.

These measures may include:

• Secure servers;
• Encryption where appropriate;
• Restricted access controls;
• Authentication mechanisms;
• Security monitoring;
• Periodic system reviews; and
• Employee confidentiality obligations.

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security, and users should also take appropriate precautions to safeguard their account credentials.

We retain Personal Information only for as long as it is reasonably necessary to:

• Provide our products and services;
• Complete transactions;
• Comply with legal, regulatory, tax, or accounting obligations;
• Resolve disputes;
• Detect and prevent fraud;
• Enforce our agreements; or
• Fulfil other legitimate business purposes.

Once Personal Information is no longer required, we will securely delete, anonymise, or otherwise dispose of it in accordance with applicable laws and our internal retention practices.

Subject to applicable law, you may have the right to:

• Access the Personal Information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your Personal Information where applicable;
• Withdraw your consent where processing is based on consent;
• Opt out of receiving marketing or promotional communications; and
• Submit privacy-related enquiries or complaints.

To exercise any applicable privacy rights, please contact us using the details provided at the end of this Privacy Policy. We may request additional information to verify your identity before processing certain requests.

The Platform may contain links to third-party websites, applications, or services for your convenience.

This Privacy Policy applies only to the BodyandStrength Platform. We are not responsible for the privacy practices, security measures, or content of third-party websites or services. Your interactions with such third parties are governed by their respective privacy policies and terms of use.

We encourage you to review the privacy policies of any third-party websites before providing them with your Personal Information.

The Platform is intended for individuals who are at least 18 years of age or otherwise capable of entering into legally binding agreements under applicable law.

BodyandStrength does not knowingly collect Personal Information directly from children. If we become aware that Personal Information has been collected from a child in a manner inconsistent with applicable law, we will take reasonable steps to delete such information as soon as practicable.

Parents or legal guardians who believe that a child has provided Personal Information through the Platform may contact us for assistance.

BodyandStrength may update or revise this Privacy Policy from time to time to reflect changes in applicable laws, business practices, technologies, or our services.

Any revised version of this Privacy Policy will be published on the Platform together with the updated Effective Date.

Your continued use of the Platform after the revised Privacy Policy becomes effective constitutes your acknowledgment of the updated Policy.

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the manner in which your Personal Information is handled, please contact us: