India’s first IFBB Pro Junaid Kaliwala is now the founder of Source of Supplements, the supplement store chain with grand openings of his store at different places in Maharashtra, Gujarat and South-India. The vision was to provide authentic supplements at different places to the public. Apart from this, the range of the exhibited products at the openings set a hallmark for variety and quality in itself.
This is solely a distribution channel which is equally beneficial for brands to tie up with so that brands do not have to set up their own stores for ensuring that their products reaches places and potential customers physically. Junaid Kaliwala founded this chain with Raj Shah who works in the capacity of the Director at SOS.
Source of Supplements stores started inaugurating on May 12th with the first branch in Borivali then on June 23rd at Silvasa, July 14th at Vashi, Mumbai. End of July saw its expansion to other states with July 28th at Hyderabad (Andhra Pradesh), August 4th at Bangalore (Karnataka) and August 24th at Bhavnagar (Gujarat). The inauguration ceremonies were studded with iconic athletes of the Indian fitness industry.
All openings were exemplary in terms of footfalls and craze in people given that SOS is being run by a person who is not only been a part of the industry but has earned a status to become a brand himself with his constant hardwork and zeal to success. After you establish a benchmark, it becomes difficult to set new ones in the same field especially when it comes to a business in this industry. Junaid Kaliwala successfully has broken the ice with his SOS which has not one or two but many branches now.
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